Gift Card Giving is a new, innovative fundraising program that allows nonprofits to collect gift cards and merchandise credits from their donor base. Gift Card Giving will turn these gift cards and merchandise credits into cash donations for the nonprofit organization.
With billions of dollars worth of gift cards going unused every year and growing, there's a huge opportunity to access an untapped donation stream.
Studies show that donors are more likely to donate their unwanted gift card than write a check for the same amount. On average, gift cards yield higher donations than cash.
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